Paris has beer ad pulled – as too sexy

Brazil’s second-largest brewer has withdrawn a television ad featuring Paris Hilton simulating a striptease to voyeuristic neighbors after an industry group received complaints from consumers.

Primo Schincariol Industria de Cervejas e Refrigerantes SA said the ad for its Devassa Bem Loura brand — a play on words in Portuguese roughly translating as “Dirty Blond” — said in a statement that it would respect the decision by the advertising industry group Conar while it mounts a defense.

“The company believes that the advertisement starring the model Paris Hilton doesn’t offend, in any sense, any rule or orientation,” Schincariol, which is based in the city of Itu, in Sao Paulo state, said.

The advertisement has been viewed more than 400,000 times on the Internet, the company said. It features the heiress and socialite Hilton caressing a beer on her neck and thighs in a glass-enclosed apartment building, in plain view of neighbors and beachgoers.

The industry group asked Schincariol to suspend the campaign for “excessive sexual content,”, O Globo newspaper reported today. Conar said it received complaints from consumers, the government and rival brewer Cervejaria Petropolis SA, the Rio de Janeiro-based newspaper said.